Writing an engaging and captivating coach profile is crucial to success on the Hard Skill Exchange. Your profile is what potential students will use to learn about your skills and experience before they book a session with you.

Here’s a quick guide to writing an effective profile.


Your Coach Profile

Your coach profile on HSE contains two sections: 

  • Profile headline
  • Profile description (About the coach)

Your headline should include your name and potentially any credentials you have, such as “John Smith, PHD.” Your description is where you can tell clients everything they need to know about your strengths, skills, and the types of sessions you offer. 


Profile headline tips

Your name should be the most important element of your profile headline. However, you can add other elements to make your description more eye-catching, such as insight into your coaching specialty or your number of years of experience and certifications. 


Here’s a great example of a great headline:

“John Smith: Business Coach, Certified, 5+ Years Experience”

Here are some other examples of good and bad headlines: 

Good:

  • Name: Cold-emailing coach. 7 years experience. 
  • Name: Experienced B2B coach – Take your seller’s fluency to the next level!

Bad: 

  • Cold-emailing coach
  • Certified coach
  • Coach Bob
Your Coach Profile Description

The HSE team reviews every profile submitted to our platform to ensure it meets our standards and gives you the best chance of success. To pass through the approval process with ease, follow these tips:

  • Only use your first name (you can use your full name in the profile headline if you choose, but you may prefer not to do this for privacy reasons). 
  • Don’t share any personal or sensitive information, such as your contact details. Clients can reach you through our Chat service. 
  • Don’t add links to your personal website or social media channels. 
  • Consider writing in the first person (I, my, and me).
  • Don’t include client reviews. Reviews from the clients you interact with on HSE will automatically be added to your profile after you begin hosting sessions. 
  • Keep the content engaging and authentic. Don’t use dramatic, hyperbolic statements.
  • Don’t write your description in multiple languages. Users can change their language settings on their browsers if necessary. 
  • Don’t just copy-paste content from your CV or cover letter. 
  • Focus on yourself and what you do. Don’t mention your colleagues, mentors, or other people you’ve worked with in the past. 
Writing your Coach Profile

Your profile description is your opportunity to highlight your top qualities as a coach, show off your experience, and make a lasting impression. 

Here are some important details to include in your profile:
  • Your qualifications, credentials, and educational experience. 
  • The key skills you’ve developed over the years.
  • Your teaching style and what your sessions are like (i.e., collaborative, inspirational, experiential, etc.)
  • Your preferred coaching method or the strategies you use to engage, inspire, and guide your clients. 
  • The activities and materials you use during sessions. 
  • Your specialist knowledge. 
Profile Description Tips:
  • Make your description client-centric. Focus on how you can help potential clients reach their learning goals. 
  • Share insights into what makes you a great or unique coach. Explain your coaching style, methods, and what the client can expect. Highlight your experience.
  • Start with a warm greeting at the beginning, and use a call to action, such as “book now,” at the end of your description. 
  • Be friendly, and use easy-to-understand, straightforward language. Avoid using too much technical jargon.
  • Use the right formatting. Split the text into paragraphs, and use bullet points to make lengthy sections easy to read. 
  • Double-check spelling and grammar before publishing

Remember, you can always edit your description whenever you like, to include additional details about new qualifications, certifications, and more.