All you need to know when writing your coach profile
Your coach profile contains two written sections:
  • Profile headline
  • Profile description (About the coach)

An engaging profile can really help you grab the attention of potential new clients. Use this space to highlight your strengths and tell clients what makes you a great coach.

Your profile is your chance to be unique and really bring out your top coach qualities. It helps you show clients more about yourself and what you can offer them.

Here are some important questions to consider when creating your coach profile:

  • What are your qualifications, work experience, and skills that are relevant to teaching?
  • What is your teaching style? What are your sessions like?
  • Do you have a preferred coaching method?
  • What activities and materials do you like to use during sessions?
  • What do you specialize in?
Requirements for description

To pass our description approval process with ease, ensure your description follows the requirements below:

  • Do say your first name only;
  • Don’t mention your last name, for privacy reasons;
  • Do keep your personal information private;
  • Don’t include your contact details, clients can easily reach out to you through HSE messages;
  • Don’t add any links to your personal websites or social media;
  • Do write as yourself in the first person;
  • Don’t write in the third person (E.g. “Jennifer is an experienced coach”);
  • Do keep your content exclusive to yourself;
  • Don’t include reviews from previous clients. These will show in your profile when you start teaching sessions;
  • Do keep your content engaging and true to yourself;
  • Don’t copy paste your content from your CV or repeat yourself throughout the description;
  • Do write your content in one language only;
  • Don’t write your description in multiple languages.
Profile headline

Ask yourself these questions when creating a catchy headline:

  1. What’s your main coach quality/specialty?
  2. What’s your trust quality? (E.g. Years of experience, number of clients taught, certifications, etc.)
  3. What makes you different?

Check this example which includes all 3:

In this sentence, “Business Coach” is a quality/specialty, “Certified” and “5+ Years Experience” are qualities that provide trust, and “Making Learning Enjoyable” is what makes them different.

Here are some other good and bad examples of headlines:


  • Cold-emailing coach. 7 years experience. 
  • Experienced B2B coach – Take your seller’s fluency to the next level!

Not good:

  • Cold-emailing coach
  • Certified coach
  • Coach Bob
Profile description (About the coach)

Make your description as client-centered as possible, focusing on how you could help your potential clients reach their learning goals.

Your description should follow these guidelines:

  • Include the qualities that make you a good coach
  • Explain your preferred coaching style and methods and what the client can expect
  • Briefly mention your previous experience

Here are some more recommendations to make your description stand out even more:

  • Include a warm greeting at the beginning and a strong call to action in the end (a call to action is a sentence that encourages someone to take an action, for example: Book your session with me and let’s improve your Hard skills together)
  • Be friendly and be yourself. These are clients that will be choosing to spend many hours of their time with you, so they want someone that they can feel comfortable with
  • Describe what makes you interesting as a person: your interests, hobbies, achievements (keep in mind that this should not be the main focus of your description)
  • Split the text into paragraphs and use bullet points to make it easy to read
  • Use standard capitalization and punctuation (not ALL CAPS).

Once you’ve written your description, double-check your spelling and grammar.